Wired and Business Insider remove articles by AI-generated ‘freelancer’

Thu, 21 Aug 2025

At least six publications have taken down articles under the name Margaux Blanchard that were AI-generated

Multiple news organisations have taken down articles written by an alleged freelance journalist that now appear to have been generated by AI.

On Thursday, Press Gazette reported that at least six publications, including Wired and Business Insider, have removed articles from their websites in recent months after it was discovered that the stories – written under the name of Margaux Blanchard – were AI-generated.